Direct mail only works if it survives the walk from the mailbox to the recycling bin. These pieces were built to make that walk a little longer.
When a national chain weighs anchor in Michigan, Welcome Pharmacies pulls their abandoned clientele aboard. Meanwhile, A1 Waste Removal finds treasure in “junk” mail with EDDM mailers to prospective routes and postcards soliciting Google reviews — a campaign so successful, they had to stop mailing it.
