When Jackson Public Schools passed a community bond, the district needed a single, unified brand that could stretch from a construction timeline to a kindergarten classroom.
A bond proposal passes, allowing an entire district to unite under the new Viking brand. A construction and renovation timeline accounts for the progress of current and future bond projects, while cost-effective one- and two-color stationery connects families online and through a new app.
The high school, middle school, and each elementary school receive comprehensive outreach brochures branded in bold black and orange, while virtual and Montessori school options offer alternative pathways under the same JPS brand.
